After a year of major uproar, following the implementation of policies like the Goods and Services Tax (GST) and the Real Estate (Regulation and Development) Act, among others, 2018 has been the turnaround year for the real estate sector. The beginning of the festive season provides an opportunity for not only the home buyers, who are looking to return to the market, but also for the real estate developers who want to re-establish their credentials in this changed environment.In this backdrop, the leading online real estate platform, Housing.com has announced its annual home buying festival, ‘Home Utsav 2018’, with new product features and exciting offers.
Home Utsav is a month-long extravaganza that presents several projects with offers on one website in an easy to navigate form, where buyers can also avail offers from developers and brokers, overcoming the cumbersome activity to browse through various channels. India’s largest online real estate festival will reach over 20 million potential buyers, along with a massive marketing campaign, and expects aparticipation of 150 premium developers, like Casagrande Group, Kolte-Patil Developers Ltd, Kalpataru Ltd, Urban Tree, and 500 channel partners, showcasing over 350 projects in the event across India.
Home Utsav: What’s in it for stakeholders?
Housing.com has proven to be a pioneer in organizing successful events. Last year, the brand was associated with nearly 250 premium developers and 200 channel partners, showcasing over 500 projects in the events. According to statistics available with DataLabs, new launches also rose by 14 per cent while real estate sales increased by 48 per cent quarter-on-quarter (QoQ) in Q1 CY2018along with a 40 per cent QoQ in terms of delivery.
The Housing.com advantage
Housing.com offers maximum marketing outreach to potential home buyers – both, NRI and Indian audiences with a reach of over 20 million during the event and a regular monthly traffic of over 8.5 million in tier-1 cities and, as well as a fan base of over 1.3 million on Facebook. Being part of a global network of real estate portals, such asRealtor.com,Real Estate Australia,iProperty Network, etc., Housing.com offers an unmatched ability to reach audiences, globally and is the most trusted by the NRIs.
Mani Rangarajan, CBO, Housing.com, commented that the festive season has always been encouraging for the real estate market. With the real estate ecosystem stabilizing in 2018, due to industry-friendly policies like GST, RERA, Home Utsav 2018 has been announced keeping in mind the buyer’s interest.
Home Utsav 2018 schedule
The Home Utsav event, which will be active from October 1, 2018, to October 31, 2018, spanning over Ganesh Chaturthi, Dussehra and Diwali. With home seekers believing that the festive season to be an auspicious time to buy a home, this period witnesses a spike in high-intent buyers. The strategic timing of Home Utsav 2018, is hence, designed to give maximum benefit its participants.
Courtesy/By: Tanya Arora
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02 Oct 2018
